Common Ground
A flexible visual identity for a neighbourhood arts gathering.
- My role
- Visual identity & art direction
- Format
- Identity / Poster / Programme
- Status
- Self-initiated identity concept
A shared place, with room for different voices.
I wanted an arts identity that could feel welcoming without becoming quiet. A strong wordmark and a loose yellow loop became the starting point.
The concept brings a poster, folded programme, and small-format invitations into one recognisable family. A limited blue-and-yellow palette makes the pieces feel connected, while the looping shape can crop, turn, or run across a spread.
The system is designed as a study in flexibility: a few clear ingredients, enough variation to keep a cultural programme interesting. The images show an imagined event identity, rather than a commissioned festival.
